Yaroslav Symonenko.
A fractional marketing director who gets things working.
In B2B marketing since 2012. In that time I’ve been a one-person marketing team, a CMO with a team, and an outside consultant who brings contractors together and keeps the whole picture in his head. So I know how it looks from all three sides of the table.
Teams value me for one habit: if someone’s missing, the work doesn’t stop. Ads, copy, layout, video editing, speaking at a forum — I cover it myself. Not because I can’t delegate, but because I can do it.
How I think
Competition is great
It shows you where the summit is — and which route not to take.
Customers rarely buy for the first time
They’re switching from another product — and you need to know which one and why.
The longer you’re in business, the less clearly you see your customer
My role is a fresh pair of eyes.
Seeing is believing
I show a complex product with a picture, a configurator or a calculator — because nobody wants to read long texts.
Career
2023 — present · OSNOVA.YACHTS
Digital PM. Brand, website and materials for entering the EU market.
2022 — present · Pack Store Europe
Marketer, PM. A marketing department from scratch, EU market entry, a team of 4.
2021 — present · PackGroup
Consultant. Digital transformation, CRM, contractors.
2019–2025 · KRUG Expedition
PM, digital consultant. International website, brochures, photo shoots, a team of 3.
2017–2020 · KAYER
CMO. A self-sufficient marketing department, brand launches, a championship and a forum, a team of 6.
2012–2017 · Pack Group
Marketer. A marketing department from scratch, branding, a catalogue website, tenders.
Since 2019 I’ve worked as a registered sole proprietor: dental clinics, furniture studios, energy, renovation, automotive products.
Tools
Websites: WordPress, YOOtheme, Joomla, WooCommerce, PrestaShop
Analytics: GA4, GTM, Search Console, MS Clarity, Looker Studio, Power BI
SEO and research: Serpstat, Ahrefs, Semrush, SimilarWeb, Screaming Frog
Advertising: Google Ads, Merchant Center, Meta Ads
Design and video: Photoshop, Illustrator, Figma, CorelDRAW, 3ds Max, Premiere Pro, Final Cut
Automation: Bitrix24, Make.com, Telegram bots
AI: ChatGPT, Gemini, Midjourney, KREA, Leonardo — as a tool, not a replacement for thinking
Education
National Aviation University: Master’s in Foreign Trade Management (with honours); Bachelor of Laws.
Courses: WebPromoExperts (online marketing, PPC PRO), Laba, SKVOT (branding), EBA, Bazilik (SMM), Ihor Ivytskyi (Google, Shopping) and others.
Languages: Ukrainian, English (B1).