PackGroup plastic bottles and caps on a dark background

Case study · 2021–2024, 2026

PackGroup — digital transformation of a PET packaging manufacturer

Manufacturer digital transformation for a strong Ukrainian maker of PET containers and closures with “analogue” marketing: an outdated website, notebooks instead of a CRM, no analytics at all. The task: research the market, draw up a transformation plan and take the company through it.

FieldPET containers and closures
MarketB2B · Ukraine
CountryUkraine
My roleTurnkey marketing

Digital market researchTransformation planDepartment briefingsSpecs for website, CRM and brand bookContractor tendersBitrix24Website improvementsSEOSocial mediaProduct photographyPWA for a kioskVideos for InterCharm 2024AI stickers for the team

From notebooks to a system

The task

A strong company with “analogue” marketing: an outdated website, notebooks instead of a CRM, no analytics at all.

What was done

Digital market research: 92 resources, 83 metrics, 11 sources. A transformation plan with three packages to choose from. Briefings with every department. Specs for the website, CRM, brand book and telephony. Contractor tenders: 9 candidates for the website, 9 for the CRM, 12 for the brand book. Bitrix24 rollout, SEO, social media, product photography, AI consulting.

What the client got

A clear plan and vetted contractors instead of guessing whom to trust. And one person who keeps it all in his head.

The packgroup.com.ua website

https://packgroup.com.ua/uk

packgroup.com.ua home page — full screenshot

packgroup.com.ua packaging catalogue — full screenshot

Scroll in the window or drag the frame on the right

The website was improved to my spec and with my visuals: slides and sections on the home page, a catalogue by industry, an rPET block, three languages and a link to the EU site. Scroll in the window or drag the frame on the thumbnail; click for full screen. Visit the website: packgroup.com.ua.

PWA catalogue for a 4K kiosk

The same app as for Pack Store Europe: one PWA for two brands. The PackGroup kiosk is a vertical 4K touchscreen for exhibitions and the showroom: between sessions a video loop plays, then customers browse categories, filter packaging and build a sample cart themselves.

One app — two brands: PackGroup and PSE
Vertical interface for a 4K touchscreen
Categories and filters by volume, neck and material
A sample cart instead of “just send us your price list”
Loop videos — product photography and AI animation

PWA catalogue screen — cosmetic packaging — Selfcare category with filters

Loop videos from InterCharm 2024

PWA catalogue screen — pharmaceutical packaging — Pharmacy category by volume

Kiosk videos for InterCharm 2024

For the exhibition I made a series of vertical videos for the kiosk screen: product photography of the packaging, AI animation and short highlights for each category. They loop between sessions and draw people to the stand.