Yacht interior — OSNOVA.YACHTS case study

Case study · 2023 — present

OSNOVA.YACHTS — marketing from idea to launch

Yacht company marketing from scratch: a yacht refit and interior engineering firm in Croatia with 20 years of experience — and next to nothing online. The task: a new business line and entry into the European market.

FieldYacht refit and interiors
MarketB2B + B2C · EU
CountryCroatia
My roleTurnkey marketing

Market research and PESTLEDigital planNaming and logoWebsite EN/HR + GDPRBrochuresRoll-ups and bannersVideoTechnical support

From idea to launch

The task

A company with 20 years of experience barely existed online. It needed a new yacht division and a way into the European market.

What was done

A three-stage digital plan. Market research and PESTLE. Naming on the “name = domain = logo” principle, logo, trademark. A website in English and Croatian with GDPR. Two brochures — from structure and copy to layout. Roll-up and banners for the exhibition, video, a catalogue for shipyards, technical maintenance. All done personally.

What the client got

A premium brand and everything needed to sell it: website, print, exhibition materials. And every account in their own name.

Yacht company marketing: how I ran the project

I didn’t start with the logo, but with the question of who the company would sell to in Europe and how. Market research and a PESTLE analysis set the frame, and a three-stage digital plan set the order of work, so the budget went to the right things at the right time.

All the design — the logo, both brochures, the roll-up and the banners — I did myself. That’s why the style holds from the website to the exhibition stand: the same fonts, colours and tone.

The website runs in two languages, English and Croatian. All accounts and services are registered to the company: the owner has full access to their marketing and doesn’t depend on a contractor.

The osnova.yachts website

https://osnova.yachts

osnova.yachts home page — full screenshot

osnova.yachts services page — full screenshot

osnova.yachts projects page — full screenshot

Scroll in the window or drag the frame on the right

A website in English and Croatian with GDPR: structure, copy, design, content and technical support. Scroll in the window or drag the frame on the thumbnail; click for full screen. Visit the website: osnova.yachts.