Case study · 2022 — present

Pack Store Europe — taking a Ukrainian manufacturer into the EU market

EU market entry for a Ukrainian plastic packaging manufacturer: zero brand, zero website, zero marketing department. The task: build everything from scratch and present the Ukrainian origin with dignity.

FieldPlastic packaging
MarketB2B · Romania and the EU
CountryRomania
My roleTurnkey marketing

Marketing department from scratchBrand and logoCatalogue website with filtersPWA for a 4K screenPackShow Romania standProduct catalogueRomanian localisationArticles and SEOGDPRGoogle AdsAnnual maintenance

Entering the EU market from scratch

The task

A Ukrainian manufacturer heads into Europe. Zero brand, zero website, zero marketing department.

What was done

A marketing department from scratch. Brand and logo. A catalogue website with filters competitors didn’t have. A PWA catalogue for a vertical 4K screen at the exhibition. The PackShow Romania stand and a product catalogue. Romanian localisation, articles, GDPR, Google Ads, annual maintenance of all platforms.

What the client got

A European brand that speaks about its Ukrainian origin with dignity: no pity-seeking and no blue-and-yellow website.

The packstore.eu website

https://packstore.eu

packstore.eu home page — full screenshot

Scroll in the window or drag the frame on the right

A catalogue website with filters by material, neck, volume and shape — competitors had nothing like it. Scroll in the window or drag the frame on the thumbnail; click for full screen. Visit the website: packstore.eu.

PWA catalogue for a 4K kiosk

One app for Pack Store Europe and PackGroup. At exhibitions it runs on a vertical 4K touchscreen: between sessions a product video loop plays, then visitors browse categories, filter packaging and add items to a request cart themselves.