Fractional marketing director · B2B · since 2012

You see a project.
I see where it’s leaking money.

Move your mouse — see it through my eyes

One contractor
instead of four.

Marketing for an entire business line in one pair of hands — from market research and strategy to brand, digital tools, analytics and automation. No “oh, that’s extra” and no small print: you know upfront what you’ll get. And you get a little more.

Now

4 contractors, 4 reports — and nobody owns the result.

With me

One owner, one plan, one report. The keys to every account stay with you.

Sound familiar?

A brand agency here, an SEO guy there, a social ads specialist and a developer on the side. Each does their part reasonably well. But nobody owns the result: analytics is “not our area”, the brand lives its own life, the ads live theirs, and the logins are “with our developer”. The parts are there — the system isn’t.

With me it’s different. I own the marketing of the business line end to end: from strategy to the numbers in the report. And the keys to every account stay with you.

2012

the year I started in B2B marketing

10+

niches: from packaging to yachts

4

markets: Ukraine, EU, USA, Canada

300+

competitor websites in a single study

Three ways to work together

I do it myself

I take the task and deliver it turnkey: strategy, brand, campaign, analytics. You get results, not a report on effort.

I lead the team

I assemble and run the team and contractors, write the briefs, and keep deadlines and budget in check. You talk to one person, not four.

Audit and consulting

A fresh outside view: what works, what doesn’t and what to do next. An honest map of the terrain — and you can walk it with whoever you like.

What I do

Research and analytics

Market, competitors, audience, end-to-end analytics. So you learn from other people’s mistakes and make decisions based on numbers.

Strategy

Positioning and a roadmap with stages, budgets and KPIs. With options to choose from, not “this way or no way”.

Brand and creative

Naming, identity, brand book, catalogues, exhibition stands. It looks the way it works.

Digital tools

Websites, calculators, PWA catalogues, Google Ads. Tools that sell, not decorate.

Automation and processes

CRM, integrations, bots, procedures. Fewer notebooks — more sales.

Team and contractors

Hiring, briefs, oversight and training for your team. You talk to one person.

All services and prices

Cases

All cases

The rules I work by

01. I analyse — to know what NOT to do

Before we start, I look at what has already failed for competitors. It’s cheaper than testing it on your own budget.

02. I build — so it works

Marketing is a system, not a collection of pretty assets. Every tool has a goal, a metric and an owner — from day one.

03. I hand over — with all the keys

All accounts and logins are registered to you. Want to switch contractors? Hand things over without any “lost passwords”.

04. I price honestly

Licences and services are a separate line at the vendor’s price, no mark-up. What’s included and what isn’t is written down before we start.

How we work

Four contractors. Six stages. Zero accountability.One person accountable — and everything falls into place.

Conversation and brief

Figure out what’s really needed. Sometimes it’s nothing like what was in the first email.

“A brief? We thought you knew”

Analysis

Market, competitors, your current tools.

“Analysis is extra, +30%”

Spec and estimate

What’s included, what isn’t, how much it costs and by when.

“We’ll firm up the estimate later”

Delivery

Strategy, brand, content, digital tools, analytics, automation.

“The designer is on holiday”

Launch and training

I show you how to run everything and hand over all the logins.

“So who’s setting up analytics?”

After that — if you want

Support, maintenance or just a call when a new task comes up.

“Logins? What logins?”

About me

Yaroslav Symonenko

Fractional marketing director
Ukraine · working remotely

Hi, I’m Yaroslav.

In B2B marketing since 2012 — and I’ve sat on all three sides of the table:

01A one-person marketing team
02A CMO with a team
03An outside consultant who brings contractors together and keeps the whole picture in his head

Teams value me for one habit: if someone’s missing, the work doesn’t stop. Ads, copy, layout, video editing, speaking at a forum — I cover it myself. Not because I can’t delegate, but because I can do it.

More about me