No client figures —
just what was done.
Clients’ revenues and budgets are their business. Here you’ll find the task, what I did and what the client now has in hand.
OSNOVA.YACHTS — from idea to launch
Yacht refit and interior engineering · Split, Croatia · B2B + B2C · 2023 — present
The task
A company with 20 years of experience barely existed online. It needed a new yacht division and a way into the European market.
What was done
A three-stage digital plan. Market research and PESTLE. Naming on the “name = domain = logo” principle, logo, trademark. A website in English and Croatian with GDPR. Two brochures — from structure and copy to layout. Roll-up and banners for the exhibition, video, a catalogue for shipyards, technical maintenance. All done personally.
What the client got
A premium brand and everything needed to sell it: website, print, exhibition materials. And every account in their own name.
Pack Store Europe — entering the EU market
Plastic packaging distribution · Romania and the EU · B2B · 2022 — present
The task
A Ukrainian manufacturer heads into Europe. Zero brand, zero website, zero marketing department.
What was done
A marketing department from scratch. Brand and logo. A catalogue website with filters competitors didn’t have. A PWA catalogue for a vertical 4K screen at the exhibition. The PackShow Romania stand and a product catalogue. Romanian localisation, articles, GDPR, Google Ads, annual maintenance of all platforms.
What the client got
A European brand that speaks about its Ukrainian origin with dignity: no pity-seeking and no blue-and-yellow website.
PackGroup — a manufacturer’s digital transformation
PET containers and closures manufacturing · Ukraine · B2B · 2021–2024, 2026
The task
A strong company with “analogue” marketing: an outdated website, notebooks instead of a CRM, no analytics at all.
What was done
Digital market research: 92 resources, 83 metrics, 11 sources. A transformation plan with three packages to choose from. Briefings with every department. Specs for the website, CRM, brand book and telephony. Contractor tenders: 9 candidates for the website, 9 for the CRM, 12 for the brand book. Bitrix24 rollout, SEO, social media, product photography, AI consulting.
What the client got
A clear plan and vetted contractors instead of guessing whom to trust. And one person who keeps it all in his head.
NEOMA + Nera Home — a calculator that does the sales manager’s job
Custom furniture and kitchens · Kyiv · B2C · 2025–2026
The task
Premium furniture where half the enquiries are “so how much is a kitchen?” from people with a completely different budget.
What was done
Analysis of 20+ competitors in Kyiv. SEO articles, GDPR, legal pages, an analytics audit. A kitchen cost calculator: 7 steps, real-time kitchen visualisation, an honest “from–to” price range, enquiries straight to Telegram. For Nera Home — a page for designers and architects with a Telegram bot.
What the client got
The customer sees a price guide before calling, and the manager talks to people who are already ready. Fewer cold conversations — more warm ones.
KONS — a clinic website from brief to photo shoot
Dentistry · Ukraine · 2022–2024
The task
A new website that builds trust before the first visit.
What was done
A brief with unexpected questions (“what car does the clinic remind you of?”). A Mobile First spec, prototypes of every page. A photographer’s brief following the “patient journey” — from the entrance to payment. Website and technical maintenance with attack protection.
What the client got
A website where cleanliness and calm show in every photo, and copy written to a clear plan.
Dental Da Vinci — digital competition analysis
Dentistry · Kyiv · 2021
The task
Figure out how the clinic can win in a city with a dentist on every corner.
What was done
More than 300 websites in the quantitative sample, 12 in the in-depth one. CMS, UX, SEO, social media, search and social ads. Competitors segmented into “young”, “mature” and “authorities”, with tactics for each.
What the client got
A market map and a list of weak spots to fix first.
KRUG Expedition — a premium product for the world
MAN-based expedition trucks · Germany · EU, USA · 2019–2025
The task
Present a complex custom product so that the customer wants to own the truck.
What was done
Managed the development of an international website with an agency. A concept for a visual modification configurator. Model brochures and a rental programme. Shoots in Germany, Austria, Morocco and New Zealand. Advertising and technical support.
What the client got
Materials where the photos make you want to hit the road, and the spec tables don’t put you to sleep.
ENERGEN + MY GENERATOR — two generator stores
Diesel generators · Ukraine · B2B + B2C · 2022–2024
The task
Exclusive Energen representation in Ukraine: the brand required its own website, but generators from other manufacturers had to be sold too.
What was done
Two turnkey online stores: energen.com.ua for Energen and mygenerator.com.ua for other brands. Catalogues and product pages, analytics, Google and Meta ads, social media posts, product photography. Alongside that — import, sales and servicing of generators.
What the client got
Two sales channels that keep the brands apart and don’t compete with each other.
KAYER — marketing for a nail brand distributor
Nail cosmetics distribution · Ukraine · B2B + B2C · 2017–2020
The task
The distributor of Luxio, Akzentz and Footlogix enters the market. The brands need recognition among nail technicians; the company needs its own marketing.
What was done
A self-sufficient marketing department of 6 people. Brand launches: shade videos, promo videos, roll-ups, banners, certificates. Websites for brands and events. The TopNailFest championship: promo script, animated programmes, press wall. Photo shoots for Yuliya Stadnik Nail Academy.
What the client got
Brands nail technicians recognise, and marketing that works like a proper department rather than a set of contractors.
TU LE — a roof rack brand and store
Roof racks and accessories · Ukraine · B2C
The task
They needed a recognisable brand and a convenient online store for new and used roof racks, roof boxes and bike carriers.
What was done
A logo shaped like a road sign and a corporate identity. An online store on WordPress and WooCommerce: catalogue by mounting type, promo banners, product pages. Cross-browser testing and fixes, installation photos for the website and social media.
What the client got
A recognisable brand and a store that sells new and used roof racks together with fitting and service.
Home Individual + Mine Home — marketing for renovation companies
Renovation and interior design · Kyiv · B2C
The task
Two companies with strong projects but no systematic marketing: no consistent style, no regular content and no clear promotion plan. Things needed sorting out fast.
What was done
An audit of channels and competitors, naming and trademark checks, logos and corporate identity for both brands. Post and story templates, an Instagram grid, a content plan with themed series, a Facebook ad video, a search ads analysis.
What the client got
A recognisable image for both brands and a ready-made content system the teams then ran on their own.
Also worked with
KAYER · ENERGEN and My Generator · Home Individual · Mine Home · TU LE · KVITEL · NF Autoserwis