Kitchen-living room after renovation — Home Individual and Mine Home case study

Case study · Renovation and interior design

Home Individual and Mine Home — marketing and corporate identity for renovation companies

Renovation company branding and marketing for two Kyiv companies in the same field: Home Individual does turnkey renovations and design projects, while Mine Home buys flats in new builds, renovates them and sells them ready to move in. I joined each for a few months to fix the marketing where it had stalled.

FieldRenovation and interior design
MarketB2C · Kyiv
FormatShort projects
My roleMarketing and visuals

Marketing auditCompetitor analysisNaming and trademark checkLogosCorporate identityPost templatesInstagram gridContent planVideo adsSearch ads

Packaging two brands in a few months

The task

Two companies with strong projects but no systematic marketing: no consistent style, no regular content and no clear promotion plan. Things needed sorting out fast.

What was done

An audit of channels and competitors, naming and trademark checks, logos and corporate identity for both brands. Post and story templates, an Instagram grid, a content plan with themed series, a Facebook ad video, a search ads analysis.

What the client got

A recognisable image for both brands and a ready-made content system the teams then ran on their own.

Renovation company branding: how I worked

The format was short — a few months at each company, so I started with an audit: which channels already worked, what competitors were doing, where marketing was stalling. Then came naming with a trademark check, logos and the corporate identity. All the visuals — from logos to post templates and the ad video — I made myself.