Kitchen in a modern interior — NEOMA and Nera Home case study

Case study · 2025–2026

NEOMA and Nera Home — a kitchen cost calculator and digital for custom furniture

Two Kyiv custom furniture companies: NEOMA Interior makes premium kitchens and interiors, Nera Home manufactures cabinet furniture. As product manager for both, I analysed competitors, drew up a work plan for the websites, and launched a kitchen cost calculator and a partnership page for designers.

FieldCustom furniture
MarketB2C · Kyiv
Websitesneoma.com.ua, nerahome.com.ua
My roleProduct management

Analysis of 20+ competitorsWebsite work planKitchen cost calculatorReal-time visualisationEnquiries to TelegramPage for designersPartnership calculatorSEO articlesGDPR and legal pagesAnalytics audit

A calculator that does the sales manager’s job

The task

Premium furniture where half the enquiries are “so how much is a kitchen?” from people with a completely different budget.

What was done

Analysis of 20+ competitors in Kyiv. SEO articles, GDPR, legal pages, an analytics audit. A kitchen cost calculator: 7 steps, real-time kitchen visualisation, an honest “from–to” price range, enquiries straight to Telegram. For Nera Home — a page for designers and architects with a Telegram bot.

What the client got

The customer sees a price guide before calling, and the manager talks to people who are already ready. Fewer cold conversations — more warm ones.

Kitchen cost calculator: how it works

A visitor goes through 7 steps and sees their kitchen on screen — it changes with every choice. At the end comes a price range “from–to”: an honest guide rather than a promise that would have to be rewritten later. The request goes straight to Telegram, so the manager talks to someone who already understands the budget.

As product manager, I was responsible for what we did and in what order: competitor analysis, the work plan for both websites, and the launch of the calculator and of the partnership page for designers and architects.

The neoma.com.ua and nerahome.com.ua websites

https://neoma.com.ua/calculator

neoma.com.ua kitchen cost calculator page — full screenshot

nerahome.com.ua partnership page — full screenshot

Scroll in the window or drag the frame on the right

The calculator and the partnership page are live on the websites. Scroll in the window or drag the frame on the thumbnail; click for full screen. Visit the websites: neoma.com.ua and nerahome.com.ua.