Crossover with a roof box — TU LE case study

Case study · Roof racks

TU LE — a roof rack brand and online store

A roof rack online store for Thule, WhispBar and Terra Drive racks, roof boxes and bike carriers — new and used, with fitting, trade-in and storage. The brand, online store and visuals were my part of the job.

FieldRoof racks and accessories
MarketB2C · Ukraine
WebsiteOnline store
My roleBrand, website and visuals

Logo and corporate identityWooCommerce online storeCatalogue structureBanners and promotionsProduct pagesWebsite testing and fixesInstallation photosSocial media

A roof rack brand and store

The task

They needed a recognisable brand and a convenient online store for new and used roof racks, roof boxes and bike carriers.

What was done

A logo shaped like a road sign and a corporate identity. An online store on WordPress and WooCommerce: catalogue by mounting type, promo banners, product pages. Cross-browser testing and fixes, installation photos for the website and social media.

What the client got

A recognisable brand and a store that sells new and used roof racks together with fitting and service.

Roof rack online store: how it was filled

The biggest job in a store like this is not design but data. I collected product photos and technical specifications, set up a data parser and wrote all the copy — from product pages to banners.

I connected analytics, pixels and the CRM myself, and then ran ads in Google Ads and Meta. According to the owner, the number of customers grew several times over. The installation photos on different cars are my work too. I ran the store from 2019 for several years.