ENERGEN diesel generators in the production hall

Case study · 2022–2024

ENERGEN and MY GENERATOR — marketing and sales of diesel generators

Diesel generator marketing for the exclusive Ukrainian representative of the Romanian Energen brand — plus generators from other manufacturers. The brand required its own website — so we built two: energen.com.ua for Energen and mygenerator.com.ua for everything else.

FieldDiesel generators
MarketB2B + B2C · Ukraine
Websites2 online stores
My roleMarketing and sales

Two turnkey websitesEnergen and My Generator logosCatalogue and product pagesAnalyticsGoogle AdsMeta adsSocial media designProduct photographyImport and salesService

Two websites, one sales system

The task

Exclusive Energen representation in Ukraine: the brand required its own website, but generators from other manufacturers had to be sold too.

What was done

Two turnkey online stores: energen.com.ua for Energen and mygenerator.com.ua for other brands. Catalogues and product pages, analytics, Google and Meta ads, social media posts, product photography. Alongside that — import, sales and servicing of generators.

What the client got

Two sales channels that keep the brands apart and don’t compete with each other.

Diesel generator marketing: why two websites

Exclusive representation is not just the right to sell a brand but also its requirements. Energen wanted a separate website for its own products only, so we moved generators from other manufacturers to mygenerator.com.ua. This way the stores don’t compete with each other, and the buyer sees a clean catalogue.

I also designed the Energen Ukraine and My Generator logos myself. And since I was responsible for import, sales and service at the same time, I knew customers’ questions first-hand — and built the answers into product pages and ads.

The energen.com.ua and mygenerator.com.ua websites

https://energen.com.ua

energen.com.ua home page — full screenshot

energen.com.ua product page — full screenshot

mygenerator.com.ua home page — full screenshot

Scroll in the window or drag the frame on the right

Both websites still run as I handed them over. Scroll in the window or drag the frame on the thumbnail; click for full screen. Visit the websites: energen.com.ua and mygenerator.com.ua.