Case study · 2022–2024

KONS — a dental clinic website from brief to photo shoot

A dental clinic website for a clinic in Kyiv’s Borshchahivka district: the new cons.com.ua — from the brief and spec to prototypes, a photo shoot to my script and ongoing technical maintenance.

FieldDentistry
MarketB2C · Kyiv
Websitecons.com.ua
My roleBrief, spec, prototypes, website

BriefSitemapDevelopment specMobile FirstPage prototypesPhotographer’s briefClinic photo shootWordPress websiteMaintenanceAttack protection

A clinic website from brief to photo shoot

The task

A new website that builds trust before the first visit.

What was done

A brief with unexpected questions (“what car does the clinic remind you of?”). A Mobile First spec, prototypes of every page. A photographer’s brief following the “patient journey” — from the entrance to payment. Website and technical maintenance with attack protection.

What the client got

A website where cleanliness and calm show in every photo, and copy written to a clear plan.

Dental clinic website: how we built it

I didn’t write the clinic’s brief from a template. Besides the usual questions about services and doctors, it had unexpected ones — for example, “what car does the clinic remind you of?”. Answers like that show a brand’s character better than any adjectives, and the copy and visuals grow out of them.

Next came the sitemap, a Mobile First spec and prototypes of every page: home, doctor, services, news, contacts. I wrote all the website copy myself.

For the photos, I wrote a photographer’s brief following the “patient journey”: the clinic entrance, a prepared workstation, sterile instruments, details. That’s why the website shows the real clinic, not stock pictures.